The mark consists of the overhead view of a cup with a brown rim of matcha green tea in green with a green drop forming below, with a brown whisk overlapping the cup on the left and tea leaves in green beside the cup on the right, all on a green background, Japanese Characters in black and white overlap the matcha green tea, underneath and to the right of the matcha green tea are the stylized words "[HANNARI: ELEGANT]" in black and the stylized wording "UJI MATCHA" in white, below everything is the stylized wording "BEAUTIFUL JAPANESE FLAVORS & JAPANESE SAKE" in white, above the matcha green tea is a chrysanthemum with eight petals in gold with the stylized word "KIKUMASA" in gold.
The non-Latin characters in this mark transliterate to "HANNARI UJI MATCHA" and this means "ELEGANT UJI MATCHA" in English.
KIKUMASA HANNARI: ELEGANT UJI MATCHA AND BEAUTIFUL JAPANESE FLAVORS JAPANESE SAKE
The color(s) brown, green, black, white, and gold is/are claimed as a feature of the mark.
The wording "KIKU" means "chrysanthemum", and the word "MASA" means "right" or "correct". The wording "KIKUMASA" has no meaning in a foreign language.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "UJI MATCHA" AND "UJI MATCHA" AND "JAPANESE FLAVORS & JAPANESE SAKE"